About Us
Aida Takyrbasheva - Founder & Speaker
Aida Takyrbasheva is an innovation and investment strategist, growth agency founder, and author with over a decade of experience in the technology and mobility sectors. As the founder of Break The Ice, she leads impactful marketing and growth strategies for international markets, leveraging data-driven insights to accelerate brand visibility and customer engagement.
Throughout her career, Aida has been a key driver in scaling companies such as Fair and Autonomy, successfully launching products for over 3 million users and contributing to more than $350 million in venture capital raised from top-tier investors including SoftBank Vision Fund, BMW iVentures, and Goldman Sachs. Her expertise spans global go-to-market strategies, strategic partnerships, and the optimization of consumer channels.
A creative polymath, Aida works at the intersection where human insight becomes language. Her upcoming debut poetry collection, Everything Is Fleeting, moves between intimacy and reckoning, treating love as a lived discipline, shadow as an honest guide, and vulnerability as a form of intelligence rather than exposure. Whether shaping strategy or shaping silence, her work is rooted in presence, precision, and performance.
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Launched B2B (Autonomy) and B2C (Fair) products with 3M+ in users and 100M + ARR
Raised > $350 M from investors: SoftBank Vision Fund, BMW iVentures, Khosla Ventures, Goldman Sachs (Fair, Modal)
EIR and Alum at Be Great Partners Incubator Los Angeles, CA (Skinny Bikini)
Author(July 2026): Everything is Fleeting




