About Us
We're not your typical agency
We’re operators, creators, and investors who’ve scaled the impossible.
At Break The Ice, we don’t follow the script.
We work with those rewriting it.
We partner with startups, global brands, family offices, and cultural institutions ready to scale with precision and purpose. Our services span innovation strategy, brand architecture, investment readiness, and growth acceleration — tailored to each client, every time.
We work quietly, effectively, and by design — taking on a select number of high-impact collaborations each year. Most of our partnerships begin through warm introductions, investor networks, or a mutual nod across the table.
If you’ve made it this far, the door’s slightly ajar.
Because we rarely work with strangers.
Our Story
Born at the intersection of hustle and high-tech, our agency was built to push boundaries. We don’t just advise—we co-create, fund, and scale. From stealth startups to hyper growth ventures, we’ve been in the trenches and at the table.
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Our Approach
Fast, but strategic
Creative, but data-driven
Advisors, not order-takers
Creative Strategist & Founder
Aida Takyrbasheva - Founder & Speaker
Aida Takyrbasheva is an innovation and investment strategist, growth agency founder, and author with over a decade of experience in the technology and mobility sectors. As the founder of Break The Ice, she leads impactful marketing and growth strategies for international markets, leveraging data-driven insights to accelerate brand visibility and customer engagement.
Throughout her career, Aida has been a key driver in scaling companies such as Fair and Autonomy, successfully launching products for over 3 million users and contributing to more than $350 million in venture capital raised from top-tier investors including SoftBank Vision Fund, BMW iVentures, and Goldman Sachs. Her expertise spans global go-to-market strategies, strategic partnerships, and the optimization of consumer channels.
A creative polymath, Aida works at the intersection where human insight becomes language. Her upcoming debut poetry collection, Everything Is Fleeting, moves between intimacy and reckoning, treating love as a lived discipline, shadow as an honest guide, and vulnerability as a form of intelligence rather than exposure. Whether shaping strategy or shaping silence, her work is rooted in presence, precision, and performance.
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As Seen On
Launched B2B (Autonomy) and B2C (Fair) products with 3M+ in users and 100M + ARR
Raised > $350 M from investors: SoftBank Vision Fund, BMW iVentures, Khosla Ventures, Goldman Sachs (Fair, Modal)
EIR and Alum at Be Great Partners Incubator Los Angeles, CA (Skinny Bikini)
Author(July 2026): Everything is Fleeting
